The Marine Mammal Center
Microsite
The Marine Mammal Center launched an art exhibit to draw higher attendance and bring attention to the problems of ocean trash. With no money, my team and I created an artistic microsite complete with interactive games, engaging facts, and a Garbage Gram, which created a lot of buzz and earned media. It was a labor of love that garnered excellent results.
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Raider Creator
Promotional Microsite
Our goal was to make Raider football accessible to everyone and not just the football rowdies. So we let everyone Raiderize themselves by turning them into the logo. Fans could then print out the results on t-shirts, mugs and a few even made it on a high traffic digital billboard. With almost no paid media to promote it, this little promotional site became a huge viral success.
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Half.com
Social Media, Facebook
This eBay owned company specializes in helping students buy and sell textbooks. Yet, they had virtually no social media presence (less than 2,000 Facebook fans). So my team and I gave them a dynamic Facebook page complete with special textbook inspired e-cards, a Spring Break sweeps, and an addictive game that we designed and wrote ourselves. The result was over 40,000 Facebook likes in less than 3 months (40% higher than their goal) and their largest increase in sales ever.
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eBay Motors
"Motors Master"
eBay Motors is the World’s #1 automotive website, but some people still see eBay as Pez dispensers and cuckoo clocks. This promotion for their parts and accessories business let other passionate car guys and gals talk about their project cars that used parts found on eBay. The look was reminiscent of old model car parts to show that this is a lifetime obsession.
Trumer Pils "Fork"
Roadblock Banners
These roadblock banners emphasized Trumer’s commitment to fine dining in a simple memorable way.
eBay "Transformers"
Home Page Takeover and Microsite
eBay’s first movie tie-in allowed us to do a few firsts. The first full home page takeover, the first video contest, which had 300% more entries than our goal, and the first time we had a spokesrobot.
Skype "Face to Face"
Rich Media Banners
Compared to Skype’s stature in other areas of the world, the US is still an emerging market. We were tasked with developing an online campaign aimed at increasing awareness and relevance among the U.S target. This campaign achieved significant levels of ad recall with the exposed audiences: 60% higher recognition of the campaign than those of the control sample. Met client goal for campaign of 10% lift NA brand awareness.
2009 Limelight Award Winner -- Best B2C Online Display Ad
eBay Holiday
'12 Days of Deals'
Happy Holideals microsite had 270,029 unique visitors, who averaged more than a minute on the one-page site. Sponsored Wi-Fi served 150,000 users over 10 key travel dates during eBay's Facebook page acquired 200,000 fans between November 1st and December 31st. Gift-it application had more than 86,000 active users at peak. Twitter contests yielded 70–150 daily responses/entries during 24 peak shopping days, and generated a 20% increase in Twitter followers. Pandora Internet Radio channel and banners recorded 15,000,000 impressions, and listeners spent 588 total hours listening to the eBay Holiday Shopping Soundtrack. Phew.
Chabot "Zebra"
Flash Banners & Microsite
Attendance figures rose an amazing 400% after this campaign hit.
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Cisco
"BizWise TV Customer Care"
Sales Genius "Brain Scan"
Needed to develop a new campaign to increase conversion rates for all direct marketing efforts and drive the Cost Per Lead metric down. Touching on the sore spot of the "cold call", this new campaign increased total leads increased over 10% above goal while the overall Cost Per Lead was reduced by over 45%
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